# Give As You Live highlights fundraising potential of Christmas shopping online

- Link: https://fundraising.co.uk/2011/09/20/give-you-live-highlights-fundraising-potential-christmas-shopping-online/
- Published: 2011-09-20T12:48:36+01:00
- Author: Howard Lake

With 100 days to go until Christmas, online fundraising service Give As You Live
is urging charities to earn income from their supporters’ online Christmas shopping.

The company points out that, according to IMRG in January this year, in December
2010 £6.8 billion was spent shopping online. This year, according to YouGov figures
in August 2011, an estimated 25% of people in the UK will do the majority of their
shopping online.

Although Christmas is often a period for increased giving, with a fifth of Britons
giving more at this time compared to the rest of the year, the YouGov figures report
that just 5% say they will be giving more to charity this Christmas.

## Advertisement

Give As You Live enables people to shop online at nearly 1,500 retailers and generate
a small commission on each purchase for a charity of their choice. According to 
the YouGov figures, 59% of people will spend the same or more on Christmas presents
this year compared to last. Give As You Live estimate that, even if online giving
stays static from last year’s festive period, online Christmas shopping could generate
up to £170 million, if all UK online shoppers utilised it.

To encourage them to do so, Give As You Live will launch its Christmas campaign 
in November, providing promotional tools to charities to help them encourage their
supporters to shop and raise funds for them.

Polly Gowers, CEO of Everyclick, which has developed Give As You Live, said: “In
the face of funding cuts and a lull in donations, charities need all the support
they can get. There are now 100 days until Christmas and charity supporters can 
provide a simple solution to the funding problem through their online Christmas 
shopping.”

To demonstrate the potential income for the sector, Everyclick have published an
infographic:

 [⌊Digital fundraising at Christmas - Give As You Live⌉](http://www.flickr.com/photos/howardlake/6166122288)

www.giveasyoulive.com

 * **[Giving at Christmas 2011 by the numbers](https://fundraising.co.uk/2011/12/22/giving-christmas-2011-numbers/)**(
   22 December 2011)
 * **[Give As You Live offers charities £5 for every new shopper](https://fundraising.co.uk/2012/02/06/give-you-live-offers-charities-5-every-new-shopper/)**(
   6 February 2012)
 * **[Give As You Live undertakes digital giving survey](https://fundraising.co.uk/2012/05/23/give-you-live-undertakes-digital-giving-survey/)**(
   23 May 2012)