# Diabetes UK chosen as charity partner for Bupa Great Run Series

- Link: https://fundraising.co.uk/2011/09/19/diabetes-uk-chosen-charity-partner-bupa-great-run-series/
- Published: 2011-09-19T12:12:11+01:00
- Author: Howard Lake

Bupa has chosen Diabetes UK to be the charity partner for the Bupa Great Run Series
from 2012. This should generate over £1 million a year for the charity, and provide
them with significant exposure from publicity and TV coverage of the events.

Bupa will also work with Diabetes UK to run a series of events around the country,
helping advise people on taking positive steps to improve their health.

Bupa’s current charity partners for the Bupa Great Run Series are Alzheimer’s Society
and Alzheimer Scotland, which have raised over £3.5 million during their three-year
relationship with the events. Bupa will be continuing its relationship with Alzheimer’s
Society in the future by supporting its Memory Walk events, a series of walks which
take place around the UK.

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Now in its 19th year, Bupa’s sponsorship of the Great Run Series “is one of the 
longest running sports sponsorships in the world”. Over 160,000 people take part
in the Bupa Great Run Series every year. It consists of seven races across the country
including the world’s largest half marathon, the Bupa Great North Run (which took
place yesterday), and Europe’s biggest 10 mile race, the Bupa Great South Run. Each
year the events raise over £27 million for the 270 charities involved.

www.greatrun.org

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