# Government offers £30 million in matched funding for overseas aid appeals

- Link: https://fundraising.co.uk/2011/09/18/government-offers-30m-matched-funding-overseas-aid-appeals/
- Published: 2011-09-18T09:45:45+01:00
- Author: Howard Lake

The Government’s Department for International Development (DFID) is offering to 
match fund up to £30 million in public donations to appeals which focus on poverty
reduction and the pursuit of the Millennium Development Goals.

Established on 30 June 2011, UK Aid Match is designed to let the UK public to have
a direct say in how an element of the aid budget is spent on NGO projects. DFID 
will provide £1 for every £1 donated by the public up to a maximum of £5 million.

To qualify for consideration, the appeal must be expected to raise a minimum of 
£100,000. DFID will use past performance with appeals as an indicator of likely 
fundraising performance. An appeal is defined as a call to the public over a maximum
period of three months to donate funds to a specific organisation or project. The
appeal must have a minimum reach of 400,000 opportunities to view.

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Organisations applying to have their appeals match funded will be selected on the
basis of the reach of their appeal, a commitment to providing a transparent account
of their funding and its use, a demonstrable impact on poverty, clarity of outputs
and outcomes, capacity to deliver and value for money.

Applications can be made at any time from June 2011 to June 2012. DFID will normally
review these every quarter and provide a response within six weeks of the review
date.

The scheme is managed by the Outreach and Stakeholder Relations Team, Communications
Division.

Contact: UK********@******ov.uk

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