# Online giving increased by 85% in past three years, says nfpSynergy report

- Link: https://fundraising.co.uk/2011/09/15/online-giving-increased-85-past-three-years-says-nfpsynergy-report/
- Published: 2011-09-15T08:13:45+01:00
- Author: Howard Lake

Online giving has increased by 85% in the past three years according to research
by nfpSynergy together with MissionFish UK, eBay for Charity and the Institute of
Fundraising.

The research findings will be presented on 19 September at the Institute of Fundraising’s
annual Digital Fundraising Conference.

The research, part of the second edition of the report ‘Passion, persistence and
partnership: the secrets of earning more online’ reports on how charities and donors
are using social media, smartphones and mobile internet, in particular in relation
to fundraising and supporter engagement. (The [first edition of the report was published in May 2008](http://www.nfpsynergy.net/mdia_coverage/our_press_releases/new_report_says_online_fundraising_needs_more_than_donate_now_donors_must_be_engaged_on_their_own_terms_in_online_world.aspx)).

## Advertisement

A majority of the charities surveyed are taking active steps to reach donors, rather
than relying on them finding their own websites. NfpSynergy reports that:

• 71% of charities now use Facebook

• 62% use Twitter

• and 50% use YouTube .

This means that many charities are now becoming experienced in more frequent engagement
with supporters and contacts, sometimes in real time.

[NfpSynergy](http://www.nfpsynergy.net) report that online fundraising teams at 
charities raise an overage of £170,000 per staff member in their online fundraising
team, placing it between donor recruitment (£137,000) and major gifts (£210,000)
in nfpSynergy’s rankings.

Nick Aldridge, [MissionFish](http://www.missionfish.org.uk) CEO and chairing the
Digital Fundraising conference, said: “While online donations remain some way behind
online retail – at almost 10% of UK retail – our research indicates that many charities
are beginning to generate real returns from their online activities. At the same
time, our report also clearly shows that charities are taking a more sophisticated
and holistic approach to online communication – looking beyond the money at how 
to develop deeper relationships with potential supporters.”

www.institute-of-fundraising.org.uk

 * **[Online donations up 85% in three years](https://fundraising.co.uk/2011/09/16/online-donations-85-three-years/)**(
   16 September 2011)
 * **[Making segmentation work](https://fundraising.co.uk/2012/04/22/making-segmentation-work/)**(
   22 April 2012)
 * **[More than shaking an online tin](https://fundraising.co.uk/2012/05/09/more-shaking-online-tin/)**(
   9 May 2012)