# New Head of Data at Whitewater

- Link: https://fundraising.co.uk/2011/09/12/new-head-data-whitewater/
- Published: 2011-09-12T13:14:49+01:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/news/celia_shepherd.jpg)

Celia Shepherd has joined the planning team at charity specialist agency Whitewater
as Senior Planner and Head of Data.

She joins the agency from Burnett Works where she was Head of Planning.

At Whitewater she will be working with clients to help devise tailored contact strategies
designed to drive greater value from the supporter base. She will support the agency’s
integrated offering of direct marketing, online and data management services.

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Shepherd has extensive experience of digital, direct marketing and CRM in both the
private and not-for-profit sector having worked with companies including The Economist
Intelligence Unit, The FT and KPMG. She has also worked with Christian Aid, Barnardo’s,
Plan UK and the RAF Benevolent Fund.

www.whitewater.biz

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