# Thank you, Mackenzie, from charity: water’s founder

- Link: https://fundraising.co.uk/2011/09/09/thank-you-mackenzie-charity-water039s-founder/
- Published: 2011-09-09T16:48:49+01:00
- Author: Howard Lake

What a wonderful example of a thank you to a supporter. It’s even better when you
know that Mackenzie is just six years old.

This is charity: water founder Scott Harrison thanking Mackenzie for giving up his
sixth birthday as a part of the nonprofit’s September Campaign 2011.

It’s personal, engaging, and it’s the boss of the charity saying thank you. That
really is impressive.

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And clearly charity: water has a whole YouTube channel dedicated to these personal
thank yous:

www.youtube.com/user/charitywaterthanks

How did they create these video thank yous? At first I thought it was some clever
video personalisation, like that from [Vismail as explained by Michael Kaufmann](http://www.youtube.com/watch?v=_udy46yyETc)
in 2008. Instead, they made one after another. As part of charity: water’s fifth
birthday celebrations, they decided to thank 250 or so donors by video. In addition,
a host of volunteers and interns came in to the nonprofit’s offices to make phone
calls and send emails to say thank you. It took a week for the volunteer video editors
to put them all together.

Here is what they did:

![Loading](https://fundraising.co.uk/wp-content/plugins/page-views-count/ajax-loader-
2x.gif)