# Livability hands appeal creative work to Nick Couldry Ltd after ‘direct mail shootout’ pitch

- Link: https://fundraising.co.uk/2011/08/22/livability-hands-appeal-creative-work-nick-couldry-ltd-after-direct-mail-shootout-pitch/
- Published: 2011-08-22T21:05:46+01:00
- Author: Howard Lake

Disability charity Livability settled on a true direct marketer’s solution when 
they couldn’t decide between two pitch contenders They asked both companies to produce
test creatives to be run against their cold mail control.

Both outperformed the control pack, the first agency by 34%, but Nick Couldry Ltd’s
was the clear winner, by 176%.

Helen Deathridge, Livability’s Head of Individual Giving said: “We really liked 
Nick’s no nonsense approach and his ability to find a fresh angle on our work. Plus
he’s super easy to work with. We’re looking forward to continuing the relationship.”

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Nick Couldry commented: “I loved the way Livability managed this pitch. Producing
competing mailpacks not only gave a hard measure of effectiveness, but also gave
Livability creative learnings – plus the opportunity to see what working with both
companies on a live project would be like.”

“Livability is a great charity and I am really looking forward to continuing a great
working relationship with Helen and her team.”

For more information contact:

Nick Couldry 01494 876773 ni**********@*********ld.com

Helen Deathridge 020 7452 2000 HD*********@************rg.uk

**Notes for Editors:**

**Livability** is about creating choices for disabled people rather than making 
choices for them.  Livability believes that everyone should have the freedom to 
live their lives and use their abilities.  With the emphasis on choice, independence
and control, the charity offers residential care services, supported living, lifestyle
choices projects and accessible holiday accommodation, plus a school and further
education colleges. Livability works with thousands of disabled people and their
families each year, throughout the UK.

**Nick Couldry** has over 20 years experience in charity direct marketing fundraising,
working as a creative director at WWAV Rapp Collins (now RAPP) in the 1990s and 
charity specialist agency Whitewater for the past 9 years. In February he resigned
from Whitewater and set up business on his own as Nick Couldry Ltd, offering charities
a one-stop copywriting, design and artwork service.