# WaterAid appoints The Good Agency to enhance acquisition creative

- Link: https://fundraising.co.uk/2011/07/31/wateraid-appoints-good-agency-enhance-acquisition-creative/
- Published: 2011-07-31T12:45:48+01:00
- Author: Howard Lake

WaterAid has appointed fundraising and campaigning communications specialists The
Good Agency to help it improve its donor acquisition creative. The agency has been
tasked with increasing donor numbers as well as building the international NGO’s
brand profile.

 

The Good Agency won the account following a three-way pitch, and will work with 
production partner Eye-to-eye. They will focus on integration across multiple channels
including direct response TV, press and online.

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Jennie York, Supporter Recruitment Manager at [WaterAid](http://www.wateraid.org),
said: “One in eight of the world’s population do not have access to safe water. 
We work towards a vision, with our partners and local organisations, where everyone
has access to this basic human right along with sanitation and hygiene education.
The Good Agency excited us with their excellent strategic approach, creative delivery,
and understanding of our organisational needs.”

 

www.thegoodagency.co.uk

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