# Agency to help Poppyscotland update its message

- Link: https://fundraising.co.uk/2011/07/25/agency-help-poppyscotland-update-its-message/
- Published: 2011-07-25T09:29:02+01:00
- Author: Howard Lake

Poppyscotland has commissioned Good Creative to help change perceptions of the charity
which exists to support ex-Servicemen, women and their families.

 

 

## Advertisement

 

The charity, formerly the Earl Haig Fund Scotland, aims to change the popular notion
that the poppy is associated principally with the two World Wars and that fundraising
is a once-a-year activity. It wants to help the public understand that a large proportion
of its work is now done to support veterans of recent and on-going conflicts, including
those in Afghanistan and Iraq.

 

 

 

Poppyscotland invited a number of agencies listed on the Recommended Agency Register
to bid for the contract. It had originally intended to appoint a direct marketing
agency but Good won “because of its original thinking and enthusiastic approach.”

 

 

 

Fraser Bedwell, a spokesman for the charity, said that the new theme developed by
[Good](http://www.good-creative.com) “has the potential to be developed across a
number of platforms and would fit perfectly with our year-round fundraising and 
charitable objectives.”

 

 

 

Chris Lumsden, co-director of the Glasgow-based agency, said: “Our task is not to
challenge or change that but to make people think a bit more about what the poppy
stands for in the modern world.”

 

 

 

www.poppyscotland.org.uk

 

 

 

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