# The Perfect Online Donation Process

- Link: https://fundraising.co.uk/2011/07/21/perfect-online-donation-process/
- Published: 2011-07-21T12:34:08+01:00
- Author: Howard Lake

THINK Consulting’s session at the Institute of Fundraising’s National Convention
2011.

 

 

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Research shows that nearly half of visitors to charity websites who want to donate
never do. Almost every charity website has a different donation procedure and with
this in mind, Nomensa and THINK Consulting Solutions set out to try to create the‘
perfect online donation process’. This session examined the results of testing and
demonstrate to charities at every level how they could improve their own online 
donation journey and increase conversion rates, resulting in a higher number of 
donations.

 

 

 

 * **[Crowd-sourcing meets fundraising in a digital age](https://fundraising.co.uk/2011/07/21/crowdsourcing-meets-fundraising-digital-age/)**(
   21 July 2011)
 * **[Donate a word for Unicef](https://fundraising.co.uk/2011/07/28/donate-word-unicef/)**(
   28 July 2011)
 * **[Entries to GlobalGiving UK's online fundraising challenge close tomorrow](https://fundraising.co.uk/2011/10/13/entries-globalgiving-uk039s-online-fundraising-challenge-close-tomorrow/)**(
   13 October 2011)