# Shelter Scotland promotes charity shops with Foursquare

- Link: https://fundraising.co.uk/2011/07/18/shelter-scotland-promotes-charity-shops-foursquare/
- Published: 2011-07-18T23:01:23+01:00
- Author: Howard Lake

Shelter Scotland is using location-based social networking tool Foursquare to promote
its eight charity shops in Edinburgh.

 

 

## Advertisement

 

Visitors to the shops are encouraged to check-in using the Foursquare app on their
mobile phone, post comments on the shops, take photographs of items and share them
with friends, to spread the news of the bargains available. Shoppers can collect
eight limited edition badges by designer Stina Jones, and can benefit from free 
rewards and discounts. The charity is offering them three for the price of two on
donated items on the first visit and every six check-ins.

 

 

 

Those that collect all eight badges from eight stores will automatically be entered
into a final competition to win prints of the distinctive badge designs.

 

 

 

The campaign will be rolled out to other Shelter Scotland shops in the coming months,
expanding to a UK-wide roll-out by 2012.

 

 

 

Gordon MacRae, Head of Communications and Policy, said: “Our hope is that Foursquare
will enable us to spread the word to a new generation of Shelter Scotland supporters.”

 

 

 

[Shelter Scotland Foursquare Campaign](http://vimeo.com/26318503) from [Shelter Scotland](http://vimeo.com/shelterscotland)
on [Vimeo](http://vimeo.com).

 

 

 

http://foursquare.shelter.org.uk