# Morrisons and ITV join forces for Save the Children

- Link: https://fundraising.co.uk/2011/07/14/morrisons-and-itv-join-forces-save-children/
- Published: 2011-07-14T15:33:45+01:00
- Author: Howard Lake

Morrisons has announced that it will be supporting Save the Children and a brand
new ITV1 entertainment series called Born to Shine, airing every Sunday at 8pm from
17th July. It features some of the UK’s most talented children as they mentor 15
celebrities from tap dancing to rapping. After training, the celebrities will perform
their new skills live to the nation, competing for a place in the live final on 
Sunday 21st August. The show will raise money for Save the Children’s life changing
work and features celebrities visiting their projects all over the world.

 

It’s understood that the show will culminate in a fundraising initiative featuring
the celebrities whose performances attracted the most votes.

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What a fantastic collaboration between the corporate, charity and media sectors 
this is, and one that is certain to raise the bar for Charity of the Year partnerships.

 

http://www.morrisons.co.uk/whats-new/born-to-shine/About-born-to-shine/

 

http://www.linkedin.com/pub/john-thompson/0/898/a5