# London Mayor launches £4.5 million volunteering programme

- Link: https://fundraising.co.uk/2011/06/30/london-mayor-launches-45m-volunteering-programme/
- Published: 2011-06-30T10:22:22+01:00
- Author: Howard Lake

Boris Johnson, the Mayor of London, has launched a scheme with corporate support
to persuade thousands more Londoners to volunteer.

 

The £4.5 million Team London programme is supported by 10 major businesses including
Bloomberg LP, IBM, Procter & Gamble and Mastercard.

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

 

Initial funding of £2 million came from the [Reuben Foundation](http://www.reubenfoundation.com)
and £2.5 million from the Mayor. New York City Mayor Michael R. Bloomberg has provided
additional support and resources through Bloomberg LP.

 

The programme aims to recruit around 10,000 volunteers to focus on six areas of 
activity, to act as leaders of uniformed youth groups, mentors, sports coaches, 
literacy champions, and to help London’s environment through planting trees and 
to support learning activities for older people.

 

The programme is based on the [Cities of Service](http://www.citiesofservice.org)
model created by Mayor Bloomberg in New York and now being implemented in over 100
American cities. London is the first city outside the United States to develop its
own plan to bring individuals, public, private and voluntary organisations together
to work more effectively to change communities.

 

New York City Mayor Michael R. Bloomberg said: “We are extremely proud that the 
approach to address pressing local challenges through high impact volunteer strategies
has made its way across the pond, pioneered by Boris. We are looking forward to 
sharing your success here in the state and then working together to spread the word
even further.”

 

The Mayor has appointed third sector organisations to deliver each of the inaugural
projects, including Age UK, National Literacy Trust and National Skills Academy.

 

Londoners and London businesses can sign up from today.

 

www.london.gov.uk/teamlondon

 

 * **[The story of the Evening Standard's Dispossessed Fund](https://fundraising.co.uk/2011/09/18/story-evening-standard039s-dispossessed-fund/)**(
   18 September 2011)
 * **[London fundraisers had average 1% salary increase in 2011, says Kage Partnership](https://fundraising.co.uk/2012/01/06/london-fundraisers-had-average-1-salary-increase-2011-says-kage-partnership/)**(
   6 January 2012)
 * **[IoF London Region Conference invites papers](https://fundraising.co.uk/2012/03/02/iof-london-region-conference-invites-papers/)**(
   2 March 2012)