# Relationship Marketing appoints Alan Clayton as CEO

- Link: https://fundraising.co.uk/2011/06/28/relationship-marketing-appoints-alan-clayton-ceo/
- Published: 2011-06-28T09:29:51+01:00
- Author: Howard Lake

Release date: 28th June 2010

 

Relationship Marketing appoints Alan Clayton as CEO

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Telephone fundraising agency Relationship Marketing has announced the appointment
of Alan Clayton as its Chief Executive Officer. Clayton has been working with the
company on a consultancy basis for almost a year and has overseen a restructuring
and repositioning of the agency in that period.

 

Clayton was previously Managing Director at Cascaid (latterly The Good Agency) following
a career in-house at two national charities. The CEO post is part-time, and allows
Clayton to continue his existing roles as Director of London & Copenhagen based 
consulting company Clayton Burnett and of the residential training and development
centre at the Inch Hotel, Loch Ness. Relationship Marketing is situated just outside
Edinburgh, so Clayton will be splitting his time between Scotland and London.

 

Alan Clayton described his motivations for taking on the role; ‘It has been a dramatic
year of change for Relationship Marketing. I have been impressed by the openness
of the team to new structures and a new vision and culture. I have been particularly
blown away by the telephone fundraisers – people for whom speaking to donors and
asking for money is their career, their vocation and their purpose. Their passion
and commitment to their work and causes is humbling. It’s an honour, and fun, to
be part of it.’

 

Hugh McCaw, founder of Relationship Marketing, remains on the board of Directors
and commented; ‘I invited Alan to take on this role, supported by our board of Directors,
because I believe he brings a wealth of experience along with an inspirational and
innovative form of leadership. All organisations have to continue to re-evaluate
their performance and relationship with clients and Relationship Marketing are no
exception. I believe that Alan brings a vision of where we should be in the marketplace
and his understanding of fundraising worldwide can help to take our partner clients
on an increasingly successful journey.’

 

~ENDS~

 

Notes for editors

 

Relationship Marketing is a specialist telephone fundraising agency based just across
the Forth Bridge from Edinburgh. Relationship Marketing’s range of services include;
donor acquisition, donor development, stewardship and consultancy. They have over
40 charity clients, as diverse as Quarriers, Sense Scotland, Missing People, National
Trust for Scotland, The Association for International Cancer Research (AICR), Merlin,
Erskine, British Lung Foundation, Haven’s Hospice and Greater London Fund for the
Blind.

 

For further information or to arrange interviews, contact: Alan Clayton, 07711 972
700, al**@************tt.com

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