# New website design for Batten Disease Family Association

- Link: https://fundraising.co.uk/2011/06/24/new-website-design-batten-disease-family-association/
- Published: 2011-06-24T09:52:25+01:00
- Author: Howard Lake

The Batten Disease Family Association (BDFA) is improving its online communications
with families, fund-raisers and volunteers after appointing PSP Rare Digital to 
redesign a professional new website.

 

Supported by a grant donation from the Clothworkers’ Foundation, the BDFA has briefed
the Clerkenwell-based agency to take its website to a new level of design, function
and versatility and increase its appeal across all user groups.

## Advertisement

 

Founded in 1998 by a small group of parents of children with Batten Disease, the
BDFA achieved registered charity status ten years ago. It has continued to support
families, raise awareness and facilitate research into this group of rare, genetic,
progressive, neurodegenerative, metabolic diseases that occur in children and adults
worldwide.

 

PSP Rare’s digital creative division was established last year to integrate emerging
digital technologies and website design into the group’s traditional contract publishing
services. Its previous third sector experience has included a major programme of
digital communications and website design work for Jeans for Genes.

 

Agency director, Clint Golding commented: “The BDFA is doing some excellent work
supporting a broad network of people affected by Batten Disease. Our brief is to
completely overhaul the existing website, redesigning, rebuilding and helping with
visual and content strategy to make it more accessible, appealing and relevant to
its diverse range of user groups.”

 

Andrea West, charity manager at BDFA added: “Our charity is very grateful to the
Clothworkers’ Foundation for a generous grant which has enabled us to commission
PSP Rare Digital to work with us to develop our new website.

 

“This represents a very important step in the development of the BDFA as it enables
us to expand the invaluable support we provide to affected families and represents
an important tool for raising awareness of this devastating disease.”

 

Ends

 

Part of the PSP Rare publishing and communications group, PSP Rare Digital is a 
digital creative agency which creates compelling experiences through digital marketing,
website development and user experience design.

 

For further information contact:

 

Andrew Crosbie, PR Director, Tel: 07947 992022, E: an********@***il.com

 

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