# It’s a Better Life without Oxfam

- Link: https://fundraising.co.uk/2011/06/22/it039s-better-life-without-oxfam/
- Published: 2011-06-22T16:46:54+01:00
- Author: Howard Lake

An unusual way of promoting Oxfam, but one which contains some good messages and
approaches. A world without Oxfam would be a better one, argues the video, because
that would mean that poverty has been conquered.

 

The video [won the Student category in the 2011 D&AD Awards](http://www.dandad.org/awards/student/2011/categories/6/open-advertising-2/05692/virginia-feito-manu-manceda-christian-el-asmar-andrea-ayala).

## Advertisement

 

The video and the mocked-up campaign it promotes focus on Oxfam staff, and there’s
a humorous take from them on the charity’s past style of adverts and campaigns.

 

The imaginary campaign itself features a website where the public can find out about
the individual Oxfam staff working on projects around the world. They can even follow
them via their social media accounts. You can read about their dreams of what they
want to do and achieve once Oxfam has disappeared.

 

It’s a quirky approach that won’t appeal to all, but congratulations to the students
at the Miami Ad School, Madrid for coming up with it and winning the award.

 * **[IOF Super Fundraisers Convention 2011](https://fundraising.co.uk/2011/09/20/iof-super-fundraisers-convention-2011/)**(
   20 September 2011)
 * **[Unicef – Santa](https://fundraising.co.uk/2011/12/15/unicef-santa/)** (15 
   December 2011)
 * **[Scarlett Johansson and Oxfam illustrate how to gift better this holiday season](https://fundraising.co.uk/2011/12/28/scarlett-johansson-and-oxfam-illustrate-how-gift-better-holiday-season/)**(
   28 December 2011)

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