# UNICEF UK's My Fundraising site raises £60,000 in first eight weeks

- Link: https://fundraising.co.uk/2011/06/13/unicef-uk039s-my-fundraising-site-raises-60000-first-eight-weeks/
- Published: 2011-06-13T14:23:02+01:00
- Author: Howard Lake

UNICEF UK’s new My Fundraising site, launched on 1 April 2011, has generated over
£60,000 in its first eight weeks.

 

The site, designed and developed by digital agency Chameleon, allows individuals
to create their own fundraising profile pages, which include up to six images, details
of their specific fundraising event, target and progress. The pages are integrated
with Twitter and Facebook enabling fundraisers to share their event with their personal
networks.

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“In the eight weeks since its launch, My Fundraising has raised £60,000 for UNICEF
UK, so we’re absolutely delighted with Chameleon’s work’ said Ruth Foss-Smith, Fundraising
Initiatives Officer at UNICEF UK. “In addition to the funds the website will generate,
the insight we’ll gain from its supporter data will be invaluable in informing future
fundraising activity”.

 

[Chameleon](http://www.chameleon.eu) has developed a number of digital initiatives
for UNICEF UK over the last 10 years.

 

http://fundraise.unicef.org.uk

 

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