# Developing a cross-channel fundraising campaign

- Link: https://fundraising.co.uk/2011/06/13/developing-crosschannel-fundraising-campaign/
- Published: 2011-06-13T20:44:20+01:00
- Author: Howard Lake

Presented by Beautiful World’s Rachel Beer at the Third Sector Digital Communications&
Social Media Convention in London on 13 June 2011, together with Shormeh Omaboe 
from Centrepoint.

 

[Rachel blogged](http://rachelbeer.posterous.com/developing-a-cross-channel-fundraising-campai):“
With many still proclaiming that fundraising with social media is about building
community and developing relationships, this campaign shows that social media can
add real value to campaigns that are based in strong, traditional fundraising practice,
where they can complement direct marketing techniques.”

## Advertisement

 

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