# Best use of payroll giving 2011

- Link: https://fundraising.co.uk/2011/06/06/best-use-payroll-giving-2011/
- Published: 2011-06-06T15:30:00+01:00
- Author: Howard Lake

For the campaign that demonstrates innovation linked to success in the use of payroll
giving

 

The shortlisted entries in alphabetical order are:

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NFU Mutual/Make-A-Wish Foundation

 

TNT Post

 

Workplace Giving UK

 

**NFU Mutual/Make-A-Wish Foundation**

 

At the end of 2009 NFU Mutual decided to unite its fundraising efforts and elect
a single cause to benefit from a three-year charity partnership. It has more than
3,500 employees across 12 locations in the UK who voted for the charity they wanted
to support. More than 60% voted for Make-A-Wish Foundation. One element of the fundraising
was payroll giving – Make Your Final Hour Count. NFU Mutual encouraged staff to 
donate their final hour’s salary of the year for the chance to win one of three 
iPods in time for Christmas, aiming for a 6% sign up and raising £3,150. The campaign
was backed up by articles on the company’s intranet site, display screens in key
areas, the employee magazine and the company’s main communication presentation. 
Ultimately 12.6% of staff signed up raising £7,792.94.

 

**TNT Post**

 

The group charity, The World Food Programme is well supported within TNT Post. The
objective with GAYE was to allow staff the flexibility to give to their own choice
of charitable organisation with the company’s support. A target of 10% sign-up was
set initially, with a view of increasing this in future. Charities Trust helped 
to develop a very striking campaign with a play on TNT and its dynamite association.
Marketing included CEO endorsement, a visual campaign, ‘dynamite sticks’ issued 
with payslips, site visits and reminders. The targets were achieved, with a total
of £6,048 being raised in the first year.

 

**Workplace Giving UK**

 

Workplace Giving exhibits annual at the Employee Benefits Life Show. Despite genuine
enthusiasm and passion from companies at the time of the exhibition, once back in
the office other matters take over. This LemonAIDer Campaign aimed to encourage 
companies to promote their scheme by offering a timed incentive to all their employees.
The exhibition stand was redesigned like an old fashioned Lemonade stand and included
a timed offer that added £5 to the chosen charity of every employee joining if the
scheme was promoted before a certain date. Targets were to launch five new schemes
and to promote them with a budget of at least £1,000 to give away. In the 10 week
period to 17 December 14 employers launched the scheme with 346 employees being 
eligible for the £5 sign up.

 

 * **[Most committed to learning and development 2011](https://fundraising.co.uk/2011/06/06/most-committed-learning-and-development-2011/)**(
   6 June 2011)
 * **[Best use of direct mail](https://fundraising.co.uk/2011/06/16/best-use-direct-mail-607/)**(
   16 June 2011)
 * **[Fundraising team of the year](https://fundraising.co.uk/2011/06/16/fundraising-team-year-570/)**(
   16 June 2011)