# What makes a great fundraiser?

- Link: https://fundraising.co.uk/2011/06/01/what-makes-great-fundraiser/
- Published: 2011-06-01T19:33:41+01:00
- Author: Howard Lake

**Nearly seven years ago I wrote a slightly tongue-in-cheek article for _Fundraising_
magazine about the qualities required to be a great fundraiser. I canvassed opinions
from the great and the good from all over the fundraising world and the magazine
published the findings.**

 

But of course times change: the recession has arrived, the world of online and digital
brings new opportunities and new challenges almost daily, the FRSB is here and expectations
of donors have increased hugely.

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So, do the qualities identified in 2004 hold true for 2011? Or is something different
required to survive and prosper today?

 

We’ve been discussing it in the office and we thought it would be interesting to
find out? Maybe what was seen as essential in 2004 (passion, a sense of humour, 
determination, ability to inspire, and honesty) are less so now, or perhaps they
are still the same five qualities a fundraiser needs above all others.

 

I’d love to know what you think? So please spend a few minutes answering some simple
questions on this online survey – it’s a bit of fun, with a serious side.

 

The deadline for taking part is the end of June and I’ll publish the results on 
here and on the JGA website.

 

Please [take the survey](http://www.surveymonkey.com/s/JBPTY9L). 

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   17 October 2011)
 * **[What's money made of?](https://fundraising.co.uk/2011/10/30/what039s-money-made/)**(
   30 October 2011)
 * **[The qualities of a great fundraiser – survey results revealed](https://fundraising.co.uk/2011/11/24/qualities-great-fundraiser-survey-results-revealed/)**(
   24 November 2011)