# Social media is free, good ideas are priceless!

- Link: https://fundraising.co.uk/2011/05/27/social-media-free-good-ideas-are-priceless/
- Published: 2011-05-27T09:22:41+01:00
- Author: Howard Lake

[Rachel Beer has posted recently](http://rachelbeer.posterous.com/round-up-of-yesterdays-third-sector-digital-f)
that she hopes to see more case studies of digital campaigns and practice at the
National Convention. At the same time over at the National Convention’s YouTube 
channel a video invitation to one of those sessions was posted.

Yes, good timing in terms of response to this particular point made elsewhere online,
but also a very good example of how social media tools might be free and maybe the
idea of sharing certain types of contain seem obvious but to execute the idea, takes
a bit of effort and time. There is a lot of background work to be done to make those
ideas happen – time, team, on-line platform, gradual building up of the audience
etc. Yes, a lot of work! But it’s worth it! 

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I agree with Rachel, we need more examples and case studies – both of digital/social
media engagement!