# London Marathon donations on Virgin Money Giving reached £14 million

- Link: https://fundraising.co.uk/2011/05/26/london-marathon-donations-virgin-money-giving-reached-14-million/
- Published: 2011-05-26T09:27:56+01:00
- Author: Howard Lake

Runners in the 2011 Virgin London Marathon raised nearly £13.88 million using the
not-for-profit online fundraising service Virgin Money Giving. This was an increase
of 67% over the £8.3 million raised in 2010, the first year of Virgin’s sponsorship
of the event.

 

The totals include Gift Aid: 86% of all donations on virginmoneygiving.com claimed
the tax relief, resulting in £2.2 million being added to donations.

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The numbers of people donating through the site also increased, up from 214,405 
in 2010 to over 350,000 people this year. The average donation however remained 
almost static at at £31.34. The average amount raised per runner was around £1,436,
including Gift Aid.

 

Older runners seem to enjoy more success at fundraising through the website. Those
aged 50 years old and above benefited from higher average donations than those aged
between 25-40. 65 year olds obtained the highest average donation, at just under
£50, nearly £20 higher than the average donation.

 

Virginmoneygiving.com has so far achieved 86% uptake of Gift Aid through its service
and has raised more than £50 million for good causes since its launch. It has over
3,800 charities registered and 100,000 fundraisers taking part in a range of activities.

 

www.virginmoneygiving.com

 

 * **[JustGiving publish infographic of Virgin London Marathon 2011 fundraising statistics](https://fundraising.co.uk/2011/10/27/justgiving-publish-infographic-virgin-london-marathon-2011-fundraising-statistics/)**(
   27 October 2011)
 * **[Guess2Give launches online fundraising sweepstake](https://fundraising.co.uk/2012/04/26/guess2give-launches-online-fundraising-sweepstake/)**(
   26 April 2012)
 * **[JustGiving helps match runners to charities with London Marathon places](https://fundraising.co.uk/2012/09/28/justgiving-helps-match-runners-charities-london-marathon-places/)**(
   28 September 2012)