# Givey lets donors give via SMS and Twitter

- Link: https://fundraising.co.uk/2011/05/23/givey-lets-donors-give-sms-and-twitter/
- Published: 2011-05-23T11:50:37+01:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/news/givey_iphones.jpg)

![](https://www.fundraising.co.uk/files/images/news/givey_iphones_0.jpg)

Mobile fundraising tool Givey is being launched today, offering donors the facility
to give tax-efficiently through SMS and social media platforms such as Twitter, 
with Facebook being added “in the near future”. As well as offering instant donations,
the service focuses on securing Gift Aid declarations from all qualifying donors,
aiming to address the Gift Aid that is lost on many micro-donations of under £10.

The platform is being unveiled on the day that the Government presented its new 
Giving white paper outlining its proposals to expand and enhance charitable giving.

Givey has been developed by David Erasmus, one of the social entrepreneurs dubbed
the ‘Nexters’ by the Big Society Network. He describes the service as an electronic
wallet, which links to a donor’s PayPal account, from which they can make donations
when they wish. Erasmus said: “Givey allows those followers to become donors whilst
they spread the word about the charities they love, and allows the opportunity to
make an instant financial response to a campaign or appeal. Making a donation is
literally as simple as sending a tweet or a text.”

## Advertisement

[Givey](http://vimeo.com/23762009) from [Fix the Sky Productions](http://vimeo.com/fixthesky1)
on [Vimeo](http://vimeo.com).

Nine charities are registered to benefit from Givey on launch day, including British
Red Cross, RNLI and The Rainbow Children’s Trust. The service is open to all registered
charities provided they are part of Ebay for Charity’s MissionFish database. Givey,
part of mobile specialists Cubate Ltd, is free for charities to register, and takes
5% of each donation to cover transaction and administration fees.

www.givey.co.uk

 * **[DEC raises record £1.5 million by text for East Africa Appeal](https://fundraising.co.uk/2011/10/28/dec-raises-record-15m-text-east-africa-appeal/)**(
   28 October 2011)
 * **[Great Daffodil Appeal raises over £12,000 in text donations](https://fundraising.co.uk/2012/05/30/great-daffodil-appeal-raises-over-12000-text-donations/)**(
   30 May 2012)
 * **[Applications to benefit from ITV's Text Santa close next week](https://fundraising.co.uk/2012/06/15/applications-benefit-itv039s-text-santa-close-next-week/)**(
   15 June 2012)