# Mobile Data Association to run text fundraising training day in London

- Link: https://fundraising.co.uk/2011/05/12/mobile-data-association-run-text-fundraising-training-day-london/
- Published: 2011-05-12T08:52:16+01:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/newswire/genericSMALL_0.gif)

Phonepay Plus, the industry regulator, and legal advisors Bates Wells & Braithwaite
will be speaking and answering questions at the first charity text training day 
organised by the Mobile Data Association.

The event will be held on Tuesday, 24 May 2011 from 09.30 until 16.00 (lunch included)
at PhonepayPlus , 4 Maguire Street, London SE1 2NQ

The event is subtitled ‘Everything you want to know about text donations but were
afraid to ask’ and will include sessions addressing delegates issues and problems
with mobile fundraising. The one day event is aimed at charitable organisations 
wanting to increase their income through text donations.

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

Using the special 70xxx series of charity text donation codes eligible organisations
can obtain VAT-exempt donations from a simple text message, harnessing the immediacy
of text messaging and maximising the income potential from small donations.

This MDA event will draw upon the experience and expertise of the industry, case
studies and tutorial sessions to equip the charities with all they need to start
reaping the benefit of charitable donations by text.

Delegates will:

• Learn about different ways of using text messaging and mobile technology in the
marketing mix to solve particular fundraising problems

• Learn how to implement and market the facility

• Understand the regulatory requirements

• Learn about the legal framework

• Review case studies from campaigns

• Have an introduction to the aggregator community

Delegates should come away from the sessions inspired with a clear understanding
of how they can use mobile technology to fundraise.

Registration can be made by credit card using the links below or by cheque by emailing
ma************@****da.org

If you work for a charity the fee is £65 + VAT including lunch and refreshments.
If you do not work for a charity the fee is £125 + VAT including lunch & refreshments.

http://themda.org/index.php?view=details&id=85:charity-training-day&option=com_eventlist&
Itemid=85

 * **[Givey lets donors give via SMS and Twitter](https://fundraising.co.uk/2011/05/23/givey-lets-donors-give-sms-and-twitter/)**(
   23 May 2011)
 * **[DEC raises record £1.5 million by text for East Africa Appeal](https://fundraising.co.uk/2011/10/28/dec-raises-record-15m-text-east-africa-appeal/)**(
   28 October 2011)
 * **[Great Daffodil Appeal raises over £12,000 in text donations](https://fundraising.co.uk/2012/05/30/great-daffodil-appeal-raises-over-12000-text-donations/)**(
   30 May 2012)