# Curating your charity’s reputation with Storify

- Link: https://fundraising.co.uk/2011/05/12/curating-your-charity039s-reputation-storify/
- Published: 2011-05-12T09:35:53+01:00
- Author: Howard Lake

**‘Curating’ web content is one of the web phrases du jour. It’s an area that interests
me because it reminds me of much that I learned from my Masters in Information Science
in the early 1990s, out of which grew UK Fundraising. **

One of the trickier but fascinating tasks I had to undertake was to create and write
a faceted classification of the Cambodian peace process.

Can you guess that I like information management, and probably don’t get invited
to as many parties as you do?
Curating might once have had a rather fusty image,
but it’s a popular notion now, viewed as a way of helping people navigate the onslaught
of information. There are plenty of tech startups operating in this area, some of
whom have attracted considerable funding.

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Curating itself is a skill that we all carry out every day. We assess information,
discard much, save some and classify it – whether on a PC or on bookshelves or on
your desk. It’s an essential skill given the volume of content we all have to handle.

I do it all the time of course, as an online publisher. I find and assess information
every day, some of which gets shared on UK Fundraising, some on Twitter, Facebook
and LinkedIn. Much of that information I classify in some way, either in subject
categories or with keyword tags.

I believe **charities should focus on their curating skills to help them make the
most of the swirl of content available**. They can use this skill and the tools 
available to demonstrate their expertise on a particular issue, and to gather the
best of relevant content from others, and to present it in one compelling and easy
to use digest, or series of digests.

Here’s an example I’ve just put together on Storify.com. It’s a collection of positive
feedback on UK Fundraising and our work.

I’ve used just tweets, but I could have added videos, web links, photos and other
content.

Can you create a similar collection of feedback on the good work that you do? You
might or your colleagues might spot these kind words about you, but why not curate
them, gather them and display them for others to see just how much people value 
what you do?

 * **[Curation: gathering and sharing the best web content about your charity](https://fundraising.co.uk/2011/06/07/curation-gathering-and-sharing-best-web-content-about-your-charity/)(
   7 June 2011)**
 * **[Age UK curate London Marathon fundraising excitement with Storify](https://fundraising.co.uk/2012/04/24/age-uk-curate-london-marathon-fundraising-excitement-storify/)(
   24 April 2012)**