# Terrence Higgins Trust merges communications and fundraising departments

- Link: https://fundraising.co.uk/2011/05/10/terrence-higgins-trust-merges-communications-and-fundraising-departments/
- Published: 2011-05-10T07:03:42+01:00
- Author: Howard Lake

HIV and sexual health charity Terrence Higgins Trust has merged its Communications
and Fundraising teams with its Health Improvement team.The new structure will, says
the charity, enable it “to enhance the link between its brand and income generation,
further align its messaging and bring supporters closer together at the very heart
of the organisation”.

The new department will be led by Genevieve Edwards, former Executive Director of
Communications and Health Improvement. She joined the charity in 2001 as Head of
Marketing & PR and will now be responsible for Terrence Higgins Trust’s marketing,
website, media relations, fundraising and health improvement functions. The charity
has managed to increase its income for each of the past 10 years, and now has a 
turnover of £16 million.

Edwards said: “We know that people who support THT may also use our services, become
members or campaigners, or see our health promotion campaigns, so it’s important
that messages from THT make sense, whichever team they come from. This will really
strengthen our voice and help align our messages, and we’re already seeing the benefits
in how we work.”

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www.tht.org.uk

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