# Ben & Jerry’s say donate your spare Twitter characters to a good cause

- Link: https://fundraising.co.uk/2011/05/06/ben-amp-jerrys-say-donate-your-spare-twitter-characters-good-cause/
- Published: 2011-05-06T22:33:39+01:00
- Author: Howard Lake

Put your unused Twitter characters to good use, says Ben & Jerry’s. Their clever
take on donating your spare change to a good cause is helping to spread the word
about fair trade. “Every day, millions of Twitter characters go unused”, says their
campaign website. “That’s not very fair. But now you can tweet as you normally would,
and we’ll turn any leftover characters into a message about Fair Trade. Now that’s
fair.” They’ve built a Twitter application to add a message and link about World
Fair Trade Day (14 May) in the remaining character spaces of one’s tweets. Here’s
my Tweet:

I’m donating mine: I’m putting my unused Twitter characters to good use, to raise
awareness for [#FairTrade](http://search.twitter.com/search?q=%23FairTrade). [#FairTweets](http://search.twitter.com/search?q=%23FairTweets)
[http://t.co/Co0kknh](http://t.co/Co0kknh)[Fri May 06 22:36:45 ](http://twitter.com/howardlake/status/66632520753610750)
via [Tweet Button](http://twitter.com/tweetbutton)[](http://twitter.com/howardlake)**
[Howard Lake](http://twitter.com/howardlake)** howardlake

  

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