# Best use of face-to-face

- Link: https://fundraising.co.uk/2011/05/05/best-use-facetoface-260/
- Published: 2011-05-05T10:44:51+01:00
- Author: Howard Lake

For the campaign that demonstrates innovation linked to success with face-to-face
fundraising at any level.

The shortlisted entries in alphabetical order are:

Breakthrough Breast Cancer

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Macmillan Cancer Support

Myton Hospices

**Breakthrough Breast Cancer**

This major face-to-face campaign aimed to recruit 700 direct debit supporters in
Breast Cancer Awareness Month and meet budgeted financial targets. It worked with
UrbanLeaf to deliver the programme, which took place at the same time as Breakthrough’s
first brand awareness campaign. This was promoted via outdoor posters, online and
through Metro advertising and product promotion. Breakthrough knew that quality 
KPIs would drive the performance improvement and this needed a particularly innovative
treatment. Fundraisers were trained through using interactive quizzes and generated
a real in-depth level of fundraiser awareness. The campaign achieved 702 new donors
and exceeded budgeted financial targets. It has also shown significant year on year
improvements in donor quality and therefore the long-term financial impact of the
campaign.

**Macmillan Cancer Support**

In 2009 a test to recruit 7,000 committed givers through door-to-door fundraising
proved very successful, so Macmillan decided to increase recruitment through this
channel by 230% in 2010. This meant making the campaign nationwide. Door to door
was considered an excellent fit with Macmillan’s proposition as the conversation
can be adapted to the individual’s personal experience of cancer. Training for fundraisers
included meeting a service provider, nurse or medical professional. The success 
of the campaign was continually monitored, but it achieved 18,500 signups with an
average Year 1 gift of £96.

**The Myton Hospices**

The weekly lottery provides a vital source of regular, predictable and sustainable
income. At the beginning of 2010 there were 8,500 members paying annual membership
of £52. The key objectives of the uplift campaign were to increase membership by
12,000 in year 1, 10,000 in year 2 and to generate £1.5m per annum by the end of
2011. It also needed to increase Bumper Draw income to £120,000 a year. All fundraisers
were trained in house by Myton and went through the same induction as all Myton 
staff. With regular meetings and monitoring. Year one income achieved £915,000 and
year 2 £1.8m and retention has been maintained at 88%.

 * **[Nominations sought for Institute Fellows](https://fundraising.co.uk/2011/05/05/nominations-sought-institute-fellows/)**(
   5 May 2011)
 * **[Best use of major donor fundraising](https://fundraising.co.uk/2011/05/16/best-use-major-donor-fundraising/)**(
   16 May 2011)
 * **[Best integrated fundraising and campaigning organisation](https://fundraising.co.uk/2011/05/16/best-integrated-fundraising-and-campaigning-organisation/)**(
   16 May 2011)