# Samaritans create new donor welcome pack

- Link: https://fundraising.co.uk/2011/04/27/samaritans-create-new-donor-welcome-pack/
- Published: 2011-04-27T09:49:09+01:00
- Author: Howard Lake

**Samaritans has created a new welcome pack for its regular donors. Designed by 
engagement marketing agency TDA, it shows how continued support makes a real difference
to people’s lives, with the aim of encouraging donors to continue their regular 
support.**

The pack includes a booklet entitled ‘Thank you for understanding’ which outlines
facts about how many people rely on Samaritans for help, ways in which the charity
supports people, and how it relies almost entirely on donations from the public.

The pack also features a letter from 23-year old Emma, which is contained in an 
envelope which reads ‘You don’t know me, but you may have just saved my life’. After
experiencing depression and suicidal feelings for a number of years, she tried to
take her own life, unaware of the support that was available to her through Samaritans.
She now realises the value of their round-the-clock confidential support service.

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The welcome pack also contains a set of brightly coloured fridge magnets to use 
and remind them of the good work they are now supporting.

“The welcome pack aims to reassure newly recruited regular supporters that they’ve
made the right decision, and to demonstrate how their ongoing personal investment
can make such a big difference to the work carried out by Samaritans,” said Corinne
LeLoup, Senior Account Director at TDA. “We hope that the pack will make people 
feel proud of the decision they’ve made to support the charity’s work.”

www.samaritans.org

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