# Value of sharing on Facebook

- Link: https://fundraising.co.uk/2011/04/20/value-sharing-facebook/
- Published: 2011-04-20T13:08:12+01:00
- Author: Howard Lake

What is the value of someone sharing a link on Facebook, Twitter and other social
sites? Here’s an infographic that gives some more information around this useful
but sometimes elusive metric.

And rather than simply present a pretty infographic, you can read at [Calculating the Value of a Review Shared on Facebook](http://www.clickz.com/clickz/column/2044489/calculating-value-review-shared-facebook)
how that figure was arrived at. That post reminds us that Ticketmaster has, like
[Eventbrite](http://techcrunch.com/2010/10/14/eventbrite-facebook-share), has shared
details on the value of a share: “every time a user posted in their newsfeed that
they bought a ticket from Ticketmaster, friends spent an additional $5.30 on Ticketmaster(
presumably for the same event)”.

 [](http://www.powerreviews.com)

Have you managed to calculate the value of a ‘share’ on Facebook or other sites?
It would seem to be a valuable metric, but equally one that depends on so many factors.
What are you ‘selling’ or asking for? How large is your audience? What kind of people
follow you? Can you, or should you, compare ‘product reviews’ shared on Facebook
for commercial products with those for donations to charity? Probably not.

## Advertisement

There’s a very good conversation on this issue underway on Quora right now which
raises some of these issues:

www.quora.com/What-is-the-commerce-value-of-a-Share-on-Facebook-E-Mail-LinkedIn-
and-Twitter

 * **[HostelBookers to donate £10,000 by public vote](https://fundraising.co.uk/2011/06/02/hostelbookers-donate-10000-public-vote/)**(
   2 June 2011)
 * **[Packyourbags Holidays runs Facebook 'like' donation campaign for Plan International](https://fundraising.co.uk/2011/10/31/packyourbags-holidays-runs-facebook-039like039-donation-campaign-plan-international/)**(
   31 October 2011)
 * **[Online donating site makes gift of its own](https://fundraising.co.uk/2012/01/04/online-donating-site-makes-gift-its-own/)**(
   4 January 2012)