# Moving Thinking to handle CLIC Sargent's five year fundraising strategy development

- Link: https://fundraising.co.uk/2011/04/20/moving-thinking-handle-clic-sargent039s-five-year-fundraising-strategy-development/
- Published: 2011-04-20T09:39:51+01:00
- Author: Howard Lake

CLIC Sargent has selected new strategic marketing consultancy Moving Thinking to
develop its new five-year individual giving fundraising strategy. The strategy will
cover online and offline activities, innovation and legacy marketing.

James Spears, CLIC Sargent’s Head of Direct Marketing, said: “We are really pleased
to be working with Moving Thinking to help us create a practical five-year strategy
for growth. Mark will be working with the whole team to develop the key areas where
Direct Marketing can provide long-term sustainable net income, so that CLIC Sargent
can help more children and young people with cancer.”

The company was set up earlier this year by Mark Cook, formally Planning Director
at Whitewater. Specialising in the charity sector, it provides market and consumer
research, campaign planning, idea generation, innovation and new product development,
direct marketing strategic support, legacy and in mem expertise.

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