# Different take on fundraising from the London Marathon

- Link: https://fundraising.co.uk/2011/04/19/different-take-fundraising-london-marathon/
- Published: 2011-04-19T10:09:39+01:00
- Author: Howard Lake

Traditional sponsorship is the mainstay for runners fundraising via the London Marathon
but it doesn’t mean there aren’t other approaches. Blind employment charity CLARITY
is doing just that by inviting supporters not to donate but to buy its products.

CLARITY runs a factory in London, which employs visually impaired people to make
beauty and cleaning products. Runner Louise Bennett is inviting people to recognise
her run by purchasing products such as a car cleaning kit, a handwash and gift sets
including shower gel, handwash or body lotion.

“It’s always hard to ask people for money, particularly in the current economic 
climate where everyone is counting their pennies,” said Louise. “It’s great that
people who sponsor me will get something for their money, as well as supporting 
a wonderful charity that provides employment for blind people.”

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Bennett, 33, from Rushden, Northants completed the Virgin London Marathon on Sunday
in 5 hours 47 minutes. She is hoping to raise £500 for CLARITY and has currently
raised £200 towards her target.

www.clarity-fundraising.org

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