# New agency to serve 'belief-driven' brands

- Link: https://fundraising.co.uk/2011/04/15/new-agency-serve-039beliefdriven039-brands/
- Published: 2011-04-15T09:24:50+01:00
- Author: Howard Lake

**“The world’s first belief-driven marketing agency” has launched this week in London,
aiming to work with brands that are either not-for-profit or not just for profit.
Backed by The Involve Marketing Partnership, (formerly the Direct Marketing Group),{
united} has been founded by Duncan Gray and Elly Woolston, the founders of BHWG 
and Proximity London, together with their former BHWG colleague Steven Dodds.**

{United} will work with organisations that want to combine commercial success with
playing a positive role in society and serving customers who “want to live their
beliefs”. The agency will be able to call on consultants and the other agencies 
within the Partnership, including DMS, Whitewater and Millennium, to provide a collaborative
approach to clients’ needs.

Co-founder and client partner, Elly Woolston, said: “Although many brands talk about
social and belief-driven commitment, this is the first time that an agency has been
built wholly around these principles… We are really up for a challenge – not only
in how we approach briefs but also in terms of the briefs themselves. We recognise
that we are now living in a different world in terms of consumer and business behaviour
and that brands no longer work within the time, location and channel constraints
that they used to”.

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www.beunited.co.uk

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