# Stonewall selects thankQ for CRM system

- Link: https://fundraising.co.uk/2011/04/10/stonewall-selects-thankq-crm-system/
- Published: 2011-04-10T09:20:45+01:00
- Author: Howard Lake

Lesbian, gay and bisexual charity Stonewall has chosen thankQ for its [CRM system](https://fundraising.co.uk/2017/01/16/top-10-crms-charities-nonprofits/),
having faced the choice of upgrading its existing database or investing in a new
system.

ThankQ will help Stonewall integrate contact management across the organisation,
which, following several years of growth, was a key requirement. The charity will
use the system to map commonly held contacts with the aim of enabling more targeted
and efficient marketing activity, including reducing attrition.

thankQ Sales and Account Manager Michelle Durant said: “Because Stonewall wanted
to integrate contact management across the organisation, it was important to reassure
individual departments that thankQ was right for them. To do this, we ran workshops
using supplied scripts to demonstrate how thankQ could seamlessly integrate with
their everyday work”.

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