# New communications programme for WSPA regular donors

- Link: https://fundraising.co.uk/2011/04/04/new-communications-programme-wspa-regular-donors/
- Published: 2011-04-04T09:24:07+01:00
- Author: Howard Lake

**The World Society for the Protection of Animals’ (WSPA) UK office is this month
launching Animal Protector, a personalised and mainly online communications programme
for its regular givers.**

Regular donors will have access to a personalised website whether they will find
regular updates on the animals they are helping to protect, videos and slideshows
about the animals, and the latest news from WSPA’s project partners. By creating
their own profile and updating their personal details, they will be able to manage
how they support WSPA by changing the amount they give and the date it comes out(
if they are giving by Direct Debit).

If regular donors do not have access to the internet, they will receive quarterly
updates on the animals they are helping to protect.

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

WSPA UK Director Suzi Morris hopes that the scheme will increase regular giving,
and also improve acquisition and encourage cash givers to make a regular gift. She
said: “WSPA knows that regular giving is a big commitment for people to make and
it is something for which we are very grateful. We want to reward this loyalty with
Animal Protector, a stream of communications and interactivity to engage WSPA regular
supporters with the animals they are helping to protect and project’s they are helping
to fund”.

The Animal Protector concept was developed by WSPA staff and creative agency Bluefrog.
it will be available for those supporters who give monthly, quarterly and annual
donations by direct debit, standing order or payroll giving.

Targets for 2011 are:

* recruiting 12,798 new Animal Protectors

* first year attrition of 24% across all channels

* reduce existing regular giving monthly attrition rate of 1.25% by 0.1% per month
across all channels

The UK office of WSPA is responsible for a third of the global fundraising income
last year, with regular giving at £5 million making up around 32% of last year’s
UK income. There are plans to roll Animal Protector out globally throughout WSPA,
with each regional version featuring localised and international content.

www.wspa.org.uk

 * **[Rebranded Future Fundraising describes itself as "the regular giving agency"](https://fundraising.co.uk/2011/07/01/rebranded-future-fundraising-describes-itself-quotthe-regular-giving-agencyquot/)**(
   1 July 2011)
 * **[Open Fundraising launches mobile regular giving service](https://fundraising.co.uk/2012/07/19/open-fundraising-launches-mobile-regular-giving-service/)**(
   19 July 2012)
 * **[Cymba opens up mobile regular giving service to more charities](https://fundraising.co.uk/2012/08/28/cymba-opens-mobile-regular-giving-service-more-charities/)**(
   28 August 2012)