# Blackbaud releases Patron's Edge version for smaller arts and cultural organisations

- Link: https://fundraising.co.uk/2011/04/04/blackbaud-releases-patron039s-edge-version-smaller-arts-and-cultural-organisations/
- Published: 2011-04-04T14:04:23+01:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/news/tickets_flickr_frenchy_rjp.jpg)

Blackbaud has today unveiled a preconfigured, lower-cost version of The Patron Edge
specifically for small arts and cultural organisations in the UK.

The Patron Edge Essentials includes interactive ticketing, fundraising, marketing
and CRM tools and functionality from its The Patron Edge product, but preconfigured
for smaller organisations’ needs. It is also supported by Blackbaud’s customer support,
training, design and consultancy services.

Functions available include managing friends or membership schemes; data analysis
to help increase recency, frequency and value of donations from patrons; segmented
ticketing schemes ad personalised campaigns; tracking of every patron/donor encounter
in the database; dynamic pricing initiatives; 24/7 self-service online ticket office;
and multi-channel marketing to audiences.

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Christopher Goodhart, European MD, Arts & Cultural Division at Blackbaud Europe,
who is also Treasurer and Vice Chair at The Albany theatre, London, said: “Considerable
experience in the arts, cultural and attractions market has shown us that smaller
organisations tend to be restricted by smaller budgets but also need less functionality
when starting out with holistic solutions and multichannel integration.

“Blackbaud is probably best known for the comprehensive and intricate data management
and analytics that our high-end solutions can offer. As part of our mission to fully
support the not-for-profit sector, we also want to help smaller organisations compete,
by arming them with cutting-edge technology.”

Blackbaud estimates that The Patron Edge Essentials would be an appropriate tool
for up to 1,500 small and medium sized arts and cultural organisations in the UK
which have less than 350 seats or a general admission total of less than £1 million
per year.

www.blackbaud.co.uk/products/ticketing/peessentials/essentials.aspx

_Photo: [frenchy\_rjp](http://www.flickr.com/photos/frenchy_rjp/18191800) on flickr.
com_

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