# PDSA appoints TDA for legacy project

- Link: https://fundraising.co.uk/2011/04/01/pdsa-appoints-tda-legacy-project/
- Published: 2011-04-01T13:08:08+01:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/news/pdsa_tda_legacy_packs_201103.
jpg)

Veterinary charity PDSA has appointed engagement marketing agency TDA to run a legacy
project for it to increase the number of supporters who leave a gift to the charity
in their will.

Starting fom 8 April [TDA](http://www.tdallp.com) will invite existing PDSA supporters
to review four potential advertisements relating to will-making and legacies, and
to choose which one they think is the strongest. This will guide PDSA in choosing
which creative approach to use with supporters in the future when promoting legacies.

Feedback will be given through a simple response survey, giving tick box options.
At the same time, supporters “will be asked implicitly” if legacy gifts and will-
making are subjects which might be of interest to them and given the opportunity
to request further information.

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This new approach will be tested against the charity’s existing and more traditional
creative, which focuses on how legacy gifts can help to minimise Inheritance Tax.

Tina Norton-Tuck, Head of Legacies and Major Gifts at PDSA, said: “Whilst the theme
of minimising Inheritance Tax has worked well for us in the past, we want to test
new ways of engaging our audience and making them feel that they can really play
a personal part in helping us to reach out to more sick and injured pets.”

www.pdsa.org.uk