# New Head of Individual Supporter Engagement at Sightsavers

- Link: https://fundraising.co.uk/2011/03/28/new-head-individual-supporter-engagement-sightsavers/
- Published: 2011-03-28T00:06:54+01:00
- Author: Howard Lake

**Beth Gardner, formerly a marketing professional for The Body Shop and Ambitious
about Autism, has joined Sightsavers as the Head of Individual Supporter Engagement,
a newly created position at the international development charity.**

In her new role she will lead the new Individual Supporter Engagement team to increase
brand awareness for Sightsavers across the UK, as well as drive individual supporter
engagement through new marketing campaigns.

As part of her aim to investigate new ways for communicating with supporters, Gardner
and her team have launched a three-month awareness and engagement campaign focusing
on Sightsavers’ work to eradicate a potentially blinding eye infection called trachoma.
This integrated campaign will incorporate both online and offline direct marketing,
including a new direct response TV advertisement.

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Gardner said that it was a “particularly exciting time at Sightsavers” now that 
the charity has entered into a three-year partnership with Comic Relief, giving 
the charity an opportunity to build on the UK’s increased awareness of sight issues
in the developing world.

www.sightsavers.org

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