# A letter to Trustee Boards about getting the most out of staff and volunteers

- Link: https://fundraising.co.uk/2011/03/16/letter-trustee-boards-about-getting-most-out-staff-and-volunteers/
- Published: 2011-03-16T19:35:58+00:00
- Author: Howard Lake

Dear Trustees and Executives

The Sunday Times this week published its list of the [top 100 third sector places to work](http://www.leadership.org.uk/blog/the_sunday_times_best_places_to_work_in_the_public_and_charity_sectors),
76 of which were charities. Whilst the authors wouldn’t pretend that the findings
are representative of every single charity in the UK, they might help us (I am a
Trustee too) as a collective of leaders to think about the factors which make our
organisations positive places to work. It seems that there are still significant
differences between the commercial and not for profit sectors in terms of what motivates
people to work there (no kidding) so I recommend we start focusing on these:

 * Charity staff value highly the opportunity to give something back. Perhaps we
   can make the results of their contributions more specific and more obvious? I’m
   thinking internal communications, appraisals and reviews… simple and sincere 
   thanks?
 * The vast majority believe their organisation makes a positive difference to the
   world – surely something that we should reinforce with evidence and beneficiary
   stories wherever relevant to ensure staff stay engaged with the cause.
 * Charity and public sector staff may be less demotivated by pay and benefits than
   we might think. That doesn’t mean we should take advantage but perhaps work with
   them to understand what they think is fair (and therefore motivating to them 
   to do a great job) and benchmark fairly across the sector for the SKILLS they
   bring.
 * Job security is perceived to be much lower than in the private sector. Paying
   low salaries is clearly not going to help this. Neither is not having a clear
   and communicated strategy to work our way through the financial crisis and into
   a more sustainable future.
 * As a sector we often pride ourselves on developing our people but ‘our people’
   don’t agree. Private sector staff feel significantly more able to learn and grow
   and, given generally lower salaries and fewer benefits, we MUST pay attention.
   More structured programmes like the [top placed Julia’s House Hospice](http://www.juliashouse.org)
   may be the way to go.
 * Charities score more highly across pretty much all facets of the survey (leadership,
   well-being, management, team, fair deal, giving something back, the organisation
   itself and personal growth) than public sector bodies. We should be thanking 
   them for this. We should be rewarding managers and leaders for fostering the 
   goodwill and higher levels of commitment. We should be focusing, as leaders, 
   on continually creating and nurturing the environment needed for our people to
   continue to achieve and grow.
 * And if your charity is in the top 100, you should pat yourselves on the back.
 * Lastly, include volunteers in your thinking regarding ‘staff’. OK, this isn’t
   actually explicit in the findings and is my own contribution! Almost every charity
   I work with that treats all of their people with the same respect and commitment
   is more effective than those that rate volunteers as sub-standard employees.

Incidentally, why were the largest charities absent from the top 100 list? We see
lots of case-studies across fundraising, branding, comms etc. which highlight their
successes but where are their results? Did their people simply not bother or did
they just finish outside of the top 100? If I was a leader at one of these charities,
I think I’d like to know… Fellow Trustees and Sunday Times readers out there, what
would you add?

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

 * **[DEC appoints TV executive as new chair](https://fundraising.co.uk/2011/03/23/dec-appoints-tv-executive-new-chair/)**(
   23 March 2011)
 * **[Doubling of male volunteers in BHF shops](https://fundraising.co.uk/2011/04/04/doubling-male-volunteers-bhf-shops/)**(
   4 April 2011)
 * **[Student Volunteering – a short history](https://fundraising.co.uk/2011/05/06/student-volunteering-short-history/)**(
   6 May 2011)
