# Hallmark Cards' online Mother's Day messages to benefit breast cancer charities

- Link: https://fundraising.co.uk/2011/03/15/hallmark-cards039-online-mother039s-day-messages-benefit-breast-cancer-charities/
- Published: 2011-03-15T09:20:44+00:00
- Author: Howard Lake

**As part of its annual Cards for a Cure™ campaign, Hallmark Cards is asking adults
and children to declare their love for their mother on an online ‘Mums Wall’, with
the most ‘liked’ messages turned into bespoke Mother’s Day cards. The company is
hoping to find the nation’s funniest, and most memorable and touching tributes to
what makes a mum so special.**

Hallmark Cards donates £250,000 Hallmark Cards’ Mums Wall to Breast Cancer Campaign
and Action Breast Cancer, a programme of the Irish Cancer Society, as part of its
Cards for a Cure™ campaign for Mothers Day. The money is contributed independent
of card and gift sales.

This is the fifth year of the initiative, so the campaign will have generated £1.25
million in total by Mother’s Day on 3 April 2011.

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The campaign this year is being promoted by TV presenter Holly Willoughby. She added
to the Mums Wall by completing the sentence “My mum means the world to me because…”
with “she is everything I want to be”. All online visitors to the Mums Wall are 
invited to ‘like’ the special mum message of their choice. The top five favourite
mum messages as voted by the public will then be turned into a Hallmark Mother’s
Day card for 2011, with the winning message receiving a weekend away for them and
their mum.

The cards will be designed in graffiti artwork for a Mother’s Day card to remember.
Graffiti Workshop UK, an educational graffiti group, will be using their skills 
to turn the online mum messages into the cards.

www.hallmark.co.uk