# OneKind in finals of YouTube DoGooder Nonprofit Video Awards

- Link: https://fundraising.co.uk/2011/03/10/onekind-finals-youtube-dogooder-nonprofit-video-awards/
- Published: 2011-03-10T11:41:44+00:00
- Author: Howard Lake

**UK animal charity OneKind has made it to the final 16 entries out of 1,350 submitted
to YouTube’s DoGooder Nonprofit Video Awards. The awards are an annual contest that
recognises non-profit organisations that making the best use of new media to engage
people and advance social causes.**

The awards are open to organisations from the United States, Canada, Australia and
the UK, but OneKind,w ith its “They’re Here” video, is one of only three of the 
finalists not based in the US.

The YouTube community can now choose this year’s winners from among the list of 
finalists. Votes can be offered for more than one video, but only one vote per day
will be counted. The winning film will receive exposure to a global audience via
the YouTube homepage and a prize of $2,500.

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“They’re Here” has already attracted widespread attention, including speculation
that it might be a new sci-fi movie.

It is, however, a hoax designed to illustrate that “HumanKind and AnimalKind are
really all OneKind”.

John Robertson, Web and Publications Manager at [OneKind](http://www.onekind.org),
said:

“In creating this movie our desire was to make people reflect on just how incredible
the animals are who we share our everyday lives with, and the vital role they play
in our world; that they are capable of thinking and feeling, and that they experience
joy and pain just like us”.

![Man wearing a OneKind 'They're Here' sandwich board outside Charing Cross Station,
London](https://wfay6x.infiniteuploads.cloud/2021/12/onekind-theyre-here-viral-campaign-
20101010-charing-cross-station.jpg)

Man wearing a OneKind ‘They’re Here’ sandwich board outside Charing Cross Station,
London

A ‘They’re Here’ website allowed the curious to be amongst the first to be contacted
on 10 October 2010, and sandwich board carriers appeared in the streets of London,
Edinburgh and Glasgow. Their signs proclaimed ‘They’re Here – 10.10.10’. Even the
people wearing the boards had no idea at the time what they were promoting.

“They’re Here” has already won the Christopher Johnson Award for viral campaigning
at the annual Movieviral awards earlier this year. [Public voting](http://www.youtube.com/user/nonprofitvideoawards)
is now open.