# Branding and fundraising can work together (I know, I've seen it!)

- Link: https://fundraising.co.uk/2011/03/10/branding-and-fundraising-can-work-together-i-know-i039ve-seen-it/
- Published: 2011-03-10T14:21:31+00:00
- Author: Kevin Baughen

I’ve been involved with some interesting twitter debate this week around how valuable
or otherwise brands are to fundraisers. Kudos to the following for some great quality
discussion (even in only 140 characters):

@tobinaldrich@gillmcl @derekhumphries @markyphillips @MarkFlannCEO and @jeffbrooks

I’ve been inspired to reprise a piece I wrote on ‘elevator pitches’ here on the 
UKFundraising blog more than two years ago which [you can find here](http://bottomlineideas.wordpress.com/2011/03/10/an-oldie-but-goodie-elevator-pitches-and-how-to-position-your-organisation-part-1).

## Advertisement

Perhaps of more value is the [follow-up piece (part 2)](http://bottomlineideas.wordpress.com/2011/03/10/successfully-positioning-a-charity-ie-branding-is-worth-it-part-2)
which highlights how I think charities can make their brands work more effectively
for them across all of their varied activities.  It’s a fascinating debate and I’m
sure there is still lots to come so please do share any thoughts or ideas you have
either here or on the articles themselves.

Kevin is the founder of Bottom Line Ideas, a serial volunteer, a Trustee and today,
a defender of branding when it’s done properly!

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