# Wootton George to implement Advance Housing's first legacy campaign

- Link: https://fundraising.co.uk/2011/03/02/wootton-george-implement-advance-housing039s-first-legacy-campaign/
- Published: 2011-03-02T10:34:14+00:00
- Author: Howard Lake

Wootton George Consulting, the strategy and fundraising consultancy, has been appointed
by Oxfordshire-based registered social landlord [Advance Housing and Support](http://www.advanceuk.org)
to develop a new legacy campaign in support of its work.

Although Advance receives occasional windfall legacies, until now it has not had
a planned legacy campaign in place. It therefore asked Wootton George Consulting
to design and implement a new legacy strategy.

Simon George, Director of Wootton George Consulting, said: “Our legacy work specialises
in start-up campaigns and in revitalising existing promotions. Our 3P’s approach(
People, Proposition and Promotional channels) ensures a logical framework and aims
to integrate legacy fundraising into other activities as far as possible, in order
to keep costs down.”

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www.wgconsulting.co.uk/fundraising-services/legacy-fundraising

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