# Google's Online Marketing Challenge to benefit nonprofits

- Link: https://fundraising.co.uk/2011/03/02/google039s-online-marketing-challenge-benefit-nonprofits/
- Published: 2011-03-02T00:04:20+00:00
- Author: Howard Lake

Google’s fourth annual Online Marketing Challenge will for the first time be run
to benefit nonprofits. The competition is open to undergraduate or graduate students
who are tasked with creating an effective online marketing campaign in Google AdWords.
More than 20,000 students from over 60 countries have competed in previous challenges.

Student teams receive US$200 of free online advertising with Google AdWords and 
then work with local businesses or NGOs to create effective online marketing campaigns.
They can choose any NGO to work with, but NGOs are not of course required to participate.

The aim of course is to demonstrate the value and effectiveness of Google AdWords
for businesses and charities.

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The global winners and their tutor will receive a trip to the Google Headquarters
in Mountain View, California to meet with the AdWords team. Regional winners and
their professor will win a trip to a regional Google office. The successful nonprofit
will win a $15,000 donation, with prizes of $10,000 and $5,000 for second and third
places respectively.

Students can not enter the challenge directly: applications must come from their
professor or tutor before 21 April 2011. After successful registration, student 
teams have a period of three weeks in which to plan and run their campaign. Their
final report must be submitted by 17 June 2011.

www.google.com/onlinechallenge/index.html

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