# DMS promotes Meningitis Trust's Big Dunkathon

- Link: https://fundraising.co.uk/2011/02/24/dms-promotes-meningitis-trust039s-big-dunkathon/
- Published: 2011-02-24T08:46:19+00:00
- Author: Howard Lake

**Direct marketing agency DMS has been selected to design and implement the Big 
Dunkathon Coffee Break campaign for Meningitis Trust’s ‘Coffee Break’ initiative
to increase participants and improve income for the charity.**

The Dunkathon will take place on 4 March, offering people the opportunity to come
together and “indulge in the Great British tradition of biscuit-dunking”.

DMS is responsible for the event’s banner ads, the cold and warm email campaign,
press adverts, YouTube videos and the direct mail recruitment and event pack. Each
strand of the campaign ties into the theme of biscuits and fundraising, with video
content of dunking participants, biscuit-based quizzes, competitions, biscuit bunting
and hats.

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The Trust’s ‘Coffee Break’ has raised over £1.2 million over the past 16 years. 
This year it has reinvented the initiative with the introduction of a new ingredient,
the biscuit.

www.dmsagency.co.uk

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