# Yorkshire Building Society chooses its first charity of the year

- Link: https://fundraising.co.uk/2011/02/21/yorkshire-building-society-chooses-its-first-charity-year/
- Published: 2011-02-21T14:59:55+00:00
- Author: Howard Lake

**Yorkshire Building Society will for the first time adopt a charity of the year
partnership, and 2011’s chosen charity is Alzheimer’s Society, selected in a staff
vote.**

The Building Society is launching the partnership with its ‘Who Cares?’ appeal on
behalf of the charity. This will involve extensive staff fundraising through events
and other activities throughout the yhear.

Iain Cornish, Chief Executive of Yorkshire Building Society, said: “This is a whole
new experience for Yorkshire Building Society which we are very excited about. The
Society has a fantastic history of supporting charities and good causes and we will
be continuing to do so with the addition of a Charity of the Year”.

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Jo Swinhoe, Director of Fundraising and Marketing at Alzheimer’s Society, said: “
The money raised by the Yorkshire Group will fund a new support programme for carers,
providing them with crucial information and advice, such as signposting them to 
services and benefits. This will make a real difference to these unsung heroes who
save the UK economy an unbelievable £6 billion a year.”

Yorkshire Building Society Charitable Foundation has also pledged to make “a substantial
donation” to the appeal at the end of the fundraising year.

Members of the public can help Yorkshire Building Society in its ‘Who Cares?’ appeal
by calling into any of its 178 Yorkshire, Barnsley or Chelsea Building Society branches
and purchasing an Alzheimer’s Society mini nail file book for £1 or supporting their
local branch in their own fundraising activities.

www.alzheimers.org.uk

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