# BT to donate 1p per call to Comic Relief on 18 February

- Link: https://fundraising.co.uk/2011/02/15/bt-donate-1p-call-comic-relief-18-february/
- Published: 2011-02-15T09:35:53+00:00
- Author: Howard Lake

**British Telecom is to donate 1p to Comic Relief for every call made on a BT landline
on Friday 18 February. In addition it will donate 25p for every call to BT’s Directory
Enquiry Service 118500 from any landline or mobile.**

The company has supported Comic Relief since 1985. This year it is sponsoring The
BT Red Nose Desert Trek, in which a team of celebrities “embark on the toughest 
physical challenge of their lives as they attempt to cross one of the world’s most
inhospitable deserts, the Kaisut in north eastern Kenya.”

The company is using Facebook to encourage people to spread the news about Chat 
for CHange in advance, offering boilerplate text and a profile picture for them 
to use:

## Advertisement

“I’m going to call one of my friends with my best rib-tickling joke this Friday,
because 18th February is Chat for Change day and BT will give 1p to Comic Relief
every time someone makes a call from a BT home phone.

“Spread this message by copying it to your status and change your profile picture
to the Chat for Change logo at: http://www.facebook.com/BTchatforchange “

It is also promoting the day with a video campaign:

BT is also providing the donation line system on 0345 7 910 910 on the night, which
is capable of handling hundreds of thousands of calls. BT’s eDonate system also 
provides a secure online back-up for Comic Relief’s website.

www.rednoseday.com

 * **[Comic Relief tracks engagement and recall of its advertising campaign](https://fundraising.co.uk/2011/02/24/comic-relief-tracks-engagement-and-recall-its-advertising-campaign/)**(
   24 February 2011)
 * **[Half of today's Red Nose Day donations expected to come from social network sites, says agency](https://fundraising.co.uk/2011/03/18/half-today039s-red-nose-day-donations-expected-come-social-network-sites-says-agency/)**(
   18 March 2011)
 * **[Sainsbury’s to support Comic Relief for six more years](https://fundraising.co.uk/2011/12/16/sainsburys-support-comic-relief-six-more-years/)**(
   16 December 2011)