# Farplace tests humorous text donation campaign in gents toilets

- Link: https://fundraising.co.uk/2011/02/11/farplace-tests-humorous-text-donation-campaign-gents-toilets/
- Published: 2011-02-11T11:41:52+00:00
- Author: Howard Lake

Farplace Animal Rescue, the no kill animal sanctuary, has launched a new text message
campaign designed to encourage younger people to donate to the charity.

![](https://www.fundraising.co.uk/files/images/news/farplace_cock_text_201102.jpg)

Using [Vir2](http://www.vir2.co.uk)’s service, the charity uses several posters 
designed to solicit a smile and a donation.

For gents’ toilets, the poster has a large picture of a rooster and reads ‘From 
one cock to another…. his future is in your hands’ and encourages a text of COCK
to 70700 to donate £5. Of this, the charity sees at least £4.45.

## Advertisement

Using the same keyword, there is also a calling card that people can hand to friends
saying “MADE A COCK UP? UPSET A FRIEND? Text COCKUP to 70700 to donate £5 to Farplace
Animal Rescue (giving at least £4.45 to the charity) and hand this card to them 
to say sorry. Keep this card to hand to a friend when you make your next cock up.”

Gareth Edwards, chair of the trustees, said: “All too often, charities look boring
and worthy to younger people with no sense of humour. We hope to change this with
our new campaign.”

There is also a “more refined” version, says Edwards, with the headline ‘FOR LESS
THAN THE PRICE OF A COCKTAIL, YOU CAN HELP ANIMALS’ and the word COCKTAIL as the
key text and COCKEREL for the website.

Edwards commented: “By using a variety of add-ons to our four-letter key word, we
can accurately test which of our marketing tests is working – we have high hopes
for the gents’ toilets campaign as we hope making men smile might encourage them
to give to a charity they wouldn’t normally consider.”

www.farplace.org.uk