# JustGiving offers free Google advertising to its charity members

- Link: https://fundraising.co.uk/2011/02/10/justgiving-offers-free-google-advertising-its-charity-members/
- Published: 2011-02-10T06:06:34+00:00
- Author: Howard Lake

Online fundraising site JustGiving is to give [free advertising on Google](https://fundraising.co.uk/2016/11/15/google-grants-for-charities/)
to all its charity members. Its JustGiving Advertising Grants programme will use
the search engine company’s advertising programme, Adwords, to create and manage
adverts promoting charities’ fundraising pages on JustGiving.

When people search on Google for a charity or keywords related to it, adverts will
appear encouraging them to create a fundraising page or make a direct donation on
JustGiving.

JustGiving is paying for the adverts so it will manage choosing the keywords and
creating the ads, and the adverts will start going live from 14 February.

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

Google has for some years offered free advertising for charities in some countries,
including the UK, under its [Google Grants](http://www.google.co.uk/nonprofits) 
programme. The JustGiving programme is separate to that. Charities already using
Google Grants are being given the opportunity to opt-out of JustGiving’s programme,
given the possibility of both parties bidding against each other on the same keywords.

JustGiving will review the effectiveness of the advertising campaign on a monthly
basis.

www.justgiving.com

 * **[Google's Online Marketing Challenge to benefit nonprofits](https://fundraising.co.uk/2011/03/02/google039s-online-marketing-challenge-benefit-nonprofits/)**(
   2 March 2011)
 * **[5 tips to optimise your charity’s Google Grant PPC account](https://fundraising.co.uk/2012/12/06/5-tips-optimise-your-charitys-google-grant-ppc-account/)**(
   6 December 2012)
 * **[Google announces winners of first $23 million Global Impact Awards](https://fundraising.co.uk/2012/12/07/google-announces-winners-first-23m-global-impact-awards/)**(
   7 December 2012)

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