# my.actionforchildren.org.uk encourages local giving

- Link: https://fundraising.co.uk/2011/02/09/myactionforchildrenorguk-encourages-local-giving/
- Published: 2011-02-09T10:32:31+00:00
- Author: Howard Lake

**Action for Children has launched an online giving platform that enables people
to find the charity’s projects near them and to donate to the project that matters
to them.**

The my.actionforchildren.org.uk site was driven by the charity’s belief that people
wanted to help locally but weren’t always sure how and where to direct their support.

The charity has today published a ComRes poll of 2,000 people which backs up this
view. It shows that 77% of people who are concerned about children in their local
community either don’t know how to help, or don’t have the time, and 71% would like
to have more information about how to help children in their area.

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

The poll also found that 89% prefer to donate money when they have a choice of what
they are contributing to, and 86% want to know specifically what their donations
buy.

Action for Children is asking people to visit my.actionforchildren.org.uk, enter
their postcode and decide who and where to help. They will find that they can give
from as little as £2 for football kit or dancing lessons for young carers, or higher
sums to help fund a minibus or washing machine to help disabled children.

The new website is being promoted by a range of celebrities including Jessica Hynes,
Dakota Blue Richards, Frank Lampard, Annie Lennox, Vanilla Ice and Dame Judi Dench.
Duncan Bannatyne is fronting the advertising campaign for the site.

Dame Clare Tickell, chief executive of Action for Children, said: “Like most good
ideas, my.actionforchildren.org.uk is very simple. Our staff work in more than 400
projects across the country and they know the specific things that will make a real
difference locally. Anyone can log on and choose to give local children something
that many, luckier, children take for granted.”

The site was designed and developed by [Open Fundraising](http://www.openfundraising.com)
and built by charity web specialists 9Web.

The site is part of a trend towards personalised, project-based online fundraising
sites such as [Cancer Research UK’s MyProjects](http://myprojects.cancerresearchuk.org)
and [DonorsChoose.org](http://www.donorschoose.org). It also builds on the popularity
of the virtual gift catalogues of the past five or more years, such as [OxfamUnwrapped](http://www.oxfamunwrapped.com)
and the [Good Gifts Catalogue](http://www.goodgifts.org) where donors get to choose
which item they ‘buy’ and donate.

my.actionforchildren.org.uk

 * **[Chameleon Net to redevelop CAFOD's website](https://fundraising.co.uk/2011/02/20/chameleon-net-redevelop-cafod039s-website/)**(
   20 February 2011)
 * **[Smeatons Tower Lighthouse Donations box](https://fundraising.co.uk/2011/03/20/smeatons-tower-lighthouse-donations-box/)**(
   20 March 2011)
 * **[Do Some Good app from Orange (interviews with participants)](https://fundraising.co.uk/2011/04/05/do-some-good-app-orange-interviews-participants/)**(
   5 April 2011)